The phenomenon of contradiction has always intrigued the human mind. We cannot accept something to be true and false at the same time. This was formally recognized by Aristotle through the law of contradiction. In almost all disciplines and a very large part of our day-to-day living, we take the law of contradiction for granted. This makes it very difficult for us to explore the world of contradiction itself, and prevent us from exploring that part of our consciousness where, at least An individual’s perceptions and the crucial choices he makes and how he makes them in different situations are greatly influenced by his personal values. The study of personal values, therefore, provides an important and useful means of understanding human behaviour. It is only since the last decade that the social scientists have increasingly come to rely upon the study of values to understand the managerial behaviour. However, there are not many studies on the values of Indian Managers.
By Ashok Malhotra
